Frequently asked questions
Clear answers on how URBN works, what it needs from you and how it looks after your data.
Getting started
Does URBN need hardware in the vehicles?
No. URBN works from phone based telematics: the driver app records each trip in the background on the phone the driver already carries. Where an operation already has trackers or other vehicle data, that can be connected as part of the deployment.
How long does it take to go live?
A fleet can start recording trips as soon as drivers install the app and join with their one time code. The views fill in as trips arrive, and driver personas appear once a driver has enough trips to read a pattern from.
Can we start with one module?
Yes. Each deployment is configured to the views its operation needs. Many operators start with Driver Behaviour and switch on more as they connect other data.
Driver behaviour and safety
What does URBN measure?
Every trip is scored for acceleration, braking, cornering, speeding and phone use. The trip scores roll up into a score for each driver and for the fleet, followed over the period you choose.
How is speeding measured?
Against the posted speed limit of the road actually driven, point by point along the trip, so a fast stretch of motorway and a fast stretch past a school are not treated the same.
How do managers act on it?
Drivers are ranked and each one has a report with the behaviours behind their score, their recent trips and guidance on how to improve. URBN Coach answers questions about the fleet in plain language and suggests where to focus.
Data and security
Who can see our data?
Each fleet's data is kept separate from every other fleet's. Inside your organisation, executives, managers and administrators see only the views and drivers their role allows.
What do drivers see?
The driver app records the driver's own trips. Drivers never see another driver's data.
Where is the data hosted?
The hosting region is agreed with each customer as part of the deployment. Ask us about your requirements during the demo.
Working with URBN
Can URBN connect to our other systems?
Integrations are scoped per deployment, based on the systems your operation already runs. Tell us what you use and we will show you what connecting it involves.
What does a demo cover?
A 30 minute walkthrough of the Executive View, Driver Behaviour and driver reports on a live fleet, focused on the questions your operation is asking.
Still have a question?
Ask it in a demo, or email the team and we will come back to you.